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SEO Software: Pros and Cons

One of the common trends in a nowadays SEO is a tendency to avoid utilizing automated SEO software. It is even said that using automated tools can hurt your SERPs. On the other hand, search engine optimization is a field where the amount of tedious routine tasks is immense. Performing all of it manually is much more difficult and is a real waste of time. So in this article we will split different SEO software into groups basing on its purpose and will try to find which actions can be performed manually indeed, and which ones are better to apply automatically.

1) Content creation. There are a lot of tools that present automatic synonymizing of any given text. There are tools that even claim to create human-readable site content generated fully automatically. However, until computers will begin to understand the sense of a text, they won’t be able to create a more or less good automated content. That is why this action should be performed 99% manually for now. Hire a good copywriter and make a good, unique content for your website, instead of throwing those money into some “powerful” tool that does this automatically.
2) achieving backlinks. This is the second irreplaceable SEO task, though somebody could name it the first. A quality link building needs you to look over many of possible linking partners and filtering only those sites that are highly related to your one, with a quality text and a trust rank simultaneously. This operation can be made automatic for a small percent, because you don’t have to find potential linking websites manually. However, the final resolution still is up to you. It is you who should check the quality of websites and measure their relevance to your niche. Finding link partners is merely 10% of the entire work. The rest is performed manually.
3) Monitoring search engine positions. All in all, you want this to evaluate your efforts – whether you’re doing right, or your activity doesn’t fit the goal. One of the biggest mistakes with this task is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. In most cases you don’t need that amount. If your website isn’t listed within the first 20-30 results – nobody sees it anyway. So in a SEO practice it is better to limit web position checks with first 40-50 results. However, if there is a significant number of keywords to control, the process may still consume a large amount of time. And here is where an automatic tool is really irreplacible! With an automated position checker you can save a lot of of hours comparing to what you would spend if did that by hand. However, you should stick with search engine friendly products, to exclude possible difficulties with your IP being blocked by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite fast. However, true gems in that field are still achieved through a manual job.
5) Discovering keyword synonyms related to your niche is another job that is automated easily. And you are really cheating yourself if you think that you don’t need any of the automated tools over there. You can keep hours of time and lose virtually nothing. There are many ways of finding quality keywords and many of them can be dug through automatically.

So, every SEO work needs its own approach on SEO software. Some tasks are automated easily as shown above, while others still require you to apply your hands and your brain.