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Day by day we hear that outer beauty is nothing but a question of luck. Some people were a little luckier at birth than others and got a cute face, a perfect figure and an irresistible smile. “So what?”, they say. “You have your own type of beauty, maybe it is not your face, but your character, your ability to love others and care about them, you talents and inner qualities”! No doubt, you realize that a man is more than a mere appearance, but still, deep in our soul you feel disappointed and fooled. Why does it happen?

To find the answer let us have a closer look at contemporary styles of life and the public opinion prompted by the mass media. Every entertainment and show on TV, every puny ad, the bulk of articles in numerous journals and magazines give you the same - you should do this and that to be bright, young, healthy and beautiful! In fact, money, energy, youth, beauty and sex appeal are the tin goods forced on us these days. If you cannot give your buddies a lift in a brand new BMW, loneliness is your fate! If you are not beautiful enough, you life is over! If your muscles are not big enough you will doubtlessly finish your vain life in the gutter! If you boobs are not large and shapely enough, you will never reach anything, so seize trying! If you are in your forties you are too old - give the way to teens or they will throw you out of their way! Judging by our mass culture the whole world goes mad and we are ecstatic about it… Do you still need more proves to realize why you are so ill at ease when special trainings and psychological counsels start feeding you with inner beauty that is far more important that a mere shell!

There is a stunning discrepancy between what mass culture tells us and what definite specialists state. Of course you cannot find a cornerstone to rest at! Let us try to analyze this problematic term to get a pretty good idea of what beauty is! It will help you realize whether you choose to remain the slave of your mortal shell or try to understand what you are like deep inside your soul!

We mention beauty to characterize any person, animal, place, object, phenomenon or idea that we behold with a feeling of pleasure and satisfaction. Beauty is an integral part of aesthetics, psychology and culture of every nation in the world. The ideal of beauty is a type of perfection existing in one’s imagination but unachievable in reality.

As a matter of fact, the sensation of beauty is nothing but a combination of natural harmony and balance in every detail, it makes a human being, creature, place, object, phenomenon or idea in question absolutely attractive and sweet for personalities perceiving it. It is an absolutely subjective experience, maybe that is why there is a saying “beauty is in the eye of the beholder”.

The background of the word “beauty” can explain some awkward points of today’s term. The Greek equivalent of the word “beautiful” - “horaios” literally means “being of one’s hour” - so, ripe fruits of the time were believed to be beautiful. At the same historical epoch young girls who tried to look older as well as old women who tried to look younger were not considered beautiful at all! Beautiful meant “good in its time”, that is why old personalities and even crippled warriors were considered just as beautiful as young and healthy humans. Can you find anything of the kind in our contemporary society proclaiming the epoch of equality and humanism?

You will be surprised to learn that little children very early acquire a preference for beautiful faces; in fact it is a kind of cognitive standard any person is born with! No wonder the universal standarts of beauty and attractiveness are the same across all cultures and genders. Number one building block of beauty is symmetry. The explanation is rather simple here - we all prefer symmetry and proportion because it is the evidence of absence of any genetic or acquired flaws. No wonder ancient nations really treasured symmetry.

So, the Pythagorean school found special attractiveness in the golden ratio and heralded the beauty of every personality and object corresponding definite mathematic rules. Ancient Greeks proved their love of symmetry and proportion having erected a number of wonderful buildings, immaculate statues of men and women etc. Renaissance Europe restored this ancient idea of beauty that is why up to now we call definite types of male and female body and face proportion a “classical beauty”.

Discussing appearance it is silly to forget that we are a part of nature, we are creatures sharing basic instincts with the majority of mammals on the Earth. No doubt that our instincts influenced by the force of our intellect disguise themselves as certain habits, tastes, emotions, likes and dislikes. In fact the standards of male and female attractiveness are based on the qualities necessary for reproduction and survival of the human race. Stunned? OK, here are some hints for understanding the nature of beauty of the opposite sex!

You will not deny the fact that personalities who are relatively young, with smooth skin, well-proportioned bodies and regular features are always considered to be appealing throughout the history of mankind. You can be absolutely sure you fancied your mate for his or her intelligence, grace, politeness, sense of humor, elegance etc. You are absolutely right, but underlining the qualities like this, you deny the fact that your spouse has body as well! What about his or her state of health, youthfulness, facial symmetry, smell etc?

One more surprising fact for you - average appearance is the most attractive for the bulk of people. Remember, we have certain natural instincts in us? The logic is we are attracted to mates of our own species to guaranty reproduction! The average image of the mate is a kind of icon for us; that is why average looks is the most treasured one. Latest research showed that a number of personalities found a computer generated average image more attractive than individual images of real personalities having certain specific features!

What are the determinants of male outer beauty? As latest investigation showed, heterosexual women and homosexual men prefer:

- heavy brows, prominent chins, heavy jaws and broad cheekbones associated with increased testosterone and showing of good health;
- symmetrical faces and bodies being a sign of good inheritance and ability to produce healthy babies;
- slim waist, broad shoulders and muscular chest (so called v-shaped torso) associated with increased testosterone, too;
- height - 80% of women dream of a male blessed with the height of 6 feet or taller for long-term commitment and the opposite male when a short-term affair is intended;
- moderate amount of trunk hair.

What are the determinants of female physical attractiveness? As latest investigation showed, heterosexual men prefer:

- waist-to-hip ratio of approximately 0.70 because females with hourglass figures are more fertile than other women due to higher levels of certain female hormones, and this fact subconsciously lures the males choosing mates;
- symmetrical face and body being a sign of good inheritance and ability to deliver healthy babies;
- large eyes, dilated pupils, small chin and nose, high eyebrows and wide smile;
- women 2.5 - 7 years younger than their mates;
- indicators of youth like high perky breasts, smooth skin, clear eyes, long and lustrous hair;
- full (not large) breasts as a signal of fertility;
- erect posture and natural body mass index (neither too slim nor too fat);
- long legs as a subconscious sign of good health (not purely aesthetic feature).

Unfortunately, natural standards of beauty are dangerously influenced by mass culture. There is a real threat of degeneration of human race if the media continue determining what is or is not beautiful for us the way they do it these days! For instance, anorexic models promote disorders in the heads of many personalities. Glamorous movie idols force ordinary young personalities try and fit into extremely narrow standards of TV beauty. Easy excess to pornographic pictures and videos creates false notions of natural body proportions. Do not forget that the teens are the most vulnerable group of human society and they have to face it day by day! What can be done in a situation like this? Keep fit and healthy because real beauty is impossible without perfect health. Have enough sleep, entertainment, physical exercise and recreation. Give up harmful habits - being disappointed with your life is one of them, too! Think positive, find time for communication with your friends and pursuing your goals. Be very careful about your food because we are what we eat! Make sure your body gets every important vitamin and mineral. If you get sick take the complete course of treatment. If you cannot bear standing in line visit any good generic web drugstore to save you time and money.

If you choose to purchase pills online, you will receive perfect service and swift delivery saying nothing of unique discounts. And the most important point to fulfill! Be yourself, because trying to become someone else in equally painful and dangerous.